|
|
 |
Marketing Automation is the fastest growing sub-segment in CRM.
London, 6th of February 2006.
Gartner's preliminary estimate for the CRM software market shows that Marketing automation will continue as the fastest growing sub-segment through 2010. One of the market drivers is the showing rapid return on investment.
The most common projects focus on increased sale and improved customer loyalty. Million Handshakes has seen the increased willingness to invest in this area over the last 2 years, and expect to see even more activity in this field in the years to come. "We provide a solution that fits both the large enterprises and the SMB marked, and with our proven rapid implementation, there are excellent opportunities to see the effect from day one - explains Espen Pedersen - Manager of implementations in Million Handshakes.
For more info: www.gartner.com
| |
|
|
 |
|