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| Amnesty converted 26% to electronic payment in the first campaign |
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Humanitarian Aid |
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Fundraising
Dialog Marketing
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“Million Handshakes supports central dialogs with our sponsors.”
Jørgen
Lindbäck-Larsen – Marketing Consulent Amnesty
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Business
Humanitarian Aid Organization with about 25 empoyees and 45.000 paying members.
Challenges
Approximately 40% of all new members did not pay the monthly fee - although they voluntarily have meld themselves in. Managing this challenge, Amnesty decided for a closer communication with its members.
Results
In so doing Amnesty could affect its new members and reached after its first customer campaign an increased electronical payment of 26%.
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