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| Banco Popular - Customer Care through smart dialogs |
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| Industry: |
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Banking |
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| Subject: |
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Dialog Marketing
Loyalty
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Banco Popular selected Million Handshakes for the project:
“CRM PROCESS 2003”
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Business
Group Banco Popular is Spain's third largest bank. 6 million customers handled through 2200 branch offices.
Results
Banco popular reached positive ROI on Million Handshakes after only 3 months in their internet division.
 Customer's homepage
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