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| Bergensavisen (BA) - The predator in Bergen's news market |
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Media |
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| Subject: |
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Survey |
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Growth in a declining market!
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Business
Bergensavisen (BA) has an edition about approximately 32130 newspapers. BA is owned by A-pressen.
Challenges
Increase sales among existing subscribers.
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Results
Bergensavisen was strongly focusing on actions regarding sales promotion. Segmentation and extensive customer dialogues via Email, SMS, telephone or direct post have been realized.
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