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| Plan Norway reduced churn from 13% to 7,5% |
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| Industry: |
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Humanitarian Aid |
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| Subject |
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Fundraising
Dialog Marketing
Surveys
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“Working as a fundraiser has become easier and more effective.”
Kristin Holt Blakstad – CRM Koordinator
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Business
Humanitarian Aid Organisation with about 30 employees and approximately 95.000 active members.
Challenges
Single business processes have been unorganised. Plan could not trust its customer information which have been fragmentary or hardly findable.
Results
Number of active members could get doubled from 50.000 up to 95.000 - without hiring more employees. Yearly churn rate from 13% could get reduced to 7,5%. Number of manual operations could considerably reduced.
 Homepage
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