Telemarketing Web - when personal follow-up matters
Telemarketing Web is the essential tool for personal follow-up. Customer consultants are automatically assigned customers from a call list.

When a customer is contacted, the customer consultant can answer a questionnaire, and view and edit customer information. The questionnaire is answered by the customer consultant as the customer answers the questions. When the questionnaire is completed and the phone call is finished, the customer consultant is automatically assigned a new customer.

• If exists, information related to the customer is automatically provided by Telemarketing Web. For example, if the customer's email is requested, the question will be preset with the email address already registered on the customer. The address can then either be confirmed or updated.
• Customer information can be merged in order to give the questionnaire a personal character. The customer's first name can e.g. be merged into a question text, thus making it easier for the customer consultant to ask direct questions.
• A questionnaire can be adapted to each customer. Questions and alternatives can be displayed or hidden based on answers previously given in the questionnaire. Telemarketing Web can e.g. differ the questions based on the customer's gender.

Telemarketing Web and customer processes
The customer processes is a central concept in Million Handshakes. A customer process is defined as a dialog in Dialog Designer. The call lists used by Telemarketing Web is a part of this concept, and it is the customer process that selects the customers to be called.
A few examples are:

• After some time, customer managers call new customers in order to verify the customer's satisfaction. Dissatisfied customers are marked for further follow-up. This is handled by the customer process.
• Customers within a special target group are called and asked questions regarding a new product. These customers are selected by the customer process, and added to the call list used by Telemarketing Web. The customers are further processed as regards to their answers. Interested customers are e.g. sent an email with product information.