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Dialog Designer

Dialog Designer is the component in Million Handshakes handling the customer processes.

You create dialogs in Dialog Designer. A dialog makes it possible structuring communication with a large number of customers using a visual and well arranged method. The concepts customer and dialog are described in detail below.

What is a customer?
"Customers" is the target of your customer processes. Thus customer is an extensive concept in Million Handshakes: A customer can be an existing customer, a member of an union, a sales lead or a prospect customer targeted by a campaign and so on.

Structure your customer communication for all your campaigns.

What is a dialog?
Using 1 to 1 marketing, we create a sense of direct and individual communication and follow-up - even when processing hundreds and thousands of customers. We try to learn from the customer communication in order to improve the customer follow-up actions.

Structuring and assembling all customer communications in dialogs makes all this possible. A dialog is a tool used for planning, executing and administering your 1 to 1 marketing actions.

In order to better understand the concept dialog, dialogs can be compared to moving customer cards between different boxes:

	1)	We want to target all customers not having purchased any products the last year. Their cards are put in a box called "Group of those to be contacted".
	2)	We want to call some of the customers, and some we want to contact by mail. Thus we move the cards into two new boxes named "Call these" and "Write to these".
	3)	Dependent on the customer feedback after calling the customers, these cards can be divided into new boxes: "Could be interested, follow-up!", "These ordered a product" and "Lost customers, make a winback-plan".

Divide your customers into different groups.

The customer communication is illustrated above using boxes and cards. The steps in a customer process is visualized using graphical elements in the Dialog Designer.

Demonstration - 1:1 Dialog Marketing and Cross-Sales-Campaigns
	Dialog designer introduction This demo gives a short introduction to 'Dialog Designer'. Main concepts are explained and the construction of a new dialog is shown.
	Cross sales campaign This demo shows how dialog designer is used to build a dialog running a cross sales campaign.
Screenshots - Dialog Marketing
	Visual design of dialogs Using Dialog Designer, customer processes can with ease be designed as you have pictured them. Included is a complete toolbox containing all the tools needed to rapidly design your customer dialogs.
	Executing dialogs You can easily run and test your dialogs in the Dialog Designer canvas. Thus the step from design to production is short.
	Quick access to dialog history By clicking a group in a dialog, an overview and the history of all customers in the group becomes available.